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TikTok is introducing a updated setting that permits them to reduce the quantity of AI-created media appearing in their timelines. This step comes as the platform disclosed that it now features more than 1 thousand million content made with AI.

Pilot Phase and Launch

The update is in a pilot phase over the coming weeks before a global rollout. This advancement comes amid a rise in AI content, driven by recent content generation software.

AI Content on Other Platforms

Studies have shown that almost one in 10 of the fastest-growing channels on another major platform primarily display content made by AI. A considerable share of this material is classified as mass-produced AI material, a term for inferior, factory-style content that is typically absurd or dreamlike.

Our research shows that a lot of users appreciate content made with AI tools, from AI artwork to educational videos, and we aim to give people the ability to increase or decrease of that, depending on their own preferences,” stated a spokesperson.

Volume and Proportions

The service disclosed that there are currently over a billion videos on its app identified as made with AI. In total, in excess of 100 m media items are uploaded to the service every day, making AI content a relatively small percentage of its overall inventory.

User Control Features

Users will be in a position to reduce or increase the amount of artificial media they see by using the “manage topic” option in the platform and choosing the AI content topic. Further subjects that can already be controlled under the setting include news, fashion, beauty, and movement.

Content Labeling and Policies

Its policies oblige creators to identify lifelike AI-generated content, and it bans dangerous deepfakes of well-known individuals or crisis events. Any realistic artificial content that is not labeled can be taken down under its user guidelines.

In addition, the platform will now apply an “AI-made” watermark to content made using its built-in AI features, or detected by an collaborative effort for identifying AI-generated material. This action is intended to deter users from trying to bypass the tagging system.

AI Literacy Programs

TikTok is furthermore introducing a two million dollar AI literacy fund for professionals and institutions to create learning resources about using AI responsibly. This initiative will support charitable organizations specializing in training programming and robotics.

Platform Protection

The video-sharing app has defended its content review process, during debate over proposals to make redundant hundreds of content moderators in the United Kingdom. It is set to reduce hundreds of positions in its content moderation division in its British office, with trade unions and online safety experts expressing worry that staff are being displaced by automated systems.

A trust and safety lead clarified that staff-based oversight would remain essential, but automated tools can safeguard staff by removing the most distressing content ahead of it is viewed by staff. TikTok announced a notable drop in explicit and harmful content handled by human moderators over the last 12 months due to reliance on its AI tools.

“We think that it’s essential to integrate staff and AI to maintain a secure environment,” the executive stated. “We’ll have staff as involved in the system, but we also think it’s very important to minimize viewing of dangerous material as quickly as possible, which is the area in which a extensive automated help is proving valuable work at speed.”